McFly and McDonald's

McFLY have shelved the release of their new album for
over two months while they thrash out a groundbreaking deal with
McDonald’s.
The rock boyband had intended to issue Radio:Active at the end of
June — but it will now see the light of day in mid-September.They were forced to
tear up their plans after the burger chain entered into lucrative negotiations
to promote their new material.
A source said: "It was all systems go for a
summer release."Promotional schedules had been drawn up and an elaborate launch
strategy was put in place."However, everything hit the buffers as soon as
McDonald’s expressed an interest in a unique partnership."It cost the lads a
pretty penny to bin everything at such a late stage but they hope, with the fast
food firm’s muscle behind them, they’ll reap the benefits in the long
term."
The boys — TOM FLETCHER, DANNY JONES, DOUGIE POYNTER and HARRY JUDD —
ditched major label Island in favour of establishing their own independent
imprint Super Records.
It’s an interesting McNugget of music news, this.The
youngsters are following RADIOHEAD and PAUL McCARTNEY by turning their backs on
traditional record company practice.
Last year Macca left the ailing EMI to
go into partnership with coffee shop chain Starbucks and THOM YORKE’s outfit
ditched Parlophone to issue their In Rainbows album for no fixed price on the
internet.
The terms of McFly’s unique marketing strategy with the home of the
Big Mac are still to be finalised.But it will include a free download of one of
their songs and their impish faces being plastered over the chain’s 1,250 UK
outlets.
I’m one of the few journalists in the country to have heard the
material and it’s surprisingly impressive.The lyrics showcase a more grown-up
direction while the music hints at a much heavier new sound. Or should that be
meatier?

McFly are back! After abandoning their major record label last year, UK fans
were left stranded with no McFlyers in sight! However the boys have built their
very own record label and are set to release a brand new single in July. Read on
for details.
McFly - your little sister loves them and you’ve secretly stolen
their CD on more than one occasion. In 2004 the boys reached the top of charts
repeatedly with singles such as “Five Colours in Her Hair” and “Room on the
Third Floor”.
However the band became unhappy with their ex record label
Island- despite the label helping the young Londoners achieving two number 1
albums, a huge number of chart topping singles and awards ranging from Best Pop
Act at the UK Festival Awards and Best Band at Nickelodeon UK Kids Choice
Awards.
According to the lads it was time to move on. As McFly singer and
guitarist Tom Fletcher explains:
“We wanted our new songs to sound exactly as
they did in our heads when we wrote them - no compromises at all.”
“One for
the Radio” will be the very first single released on their brand new record
label, Super Records. The energetic track is meant to capture how the band is
currently feeling about the new stage of their career- excited, delighted and
thrilled!
The single is taken for their fourth album “Radio: ACTIVE” and was
produced by Jason Perry- former frontman of rockband ‘A’.
“We can’t wait for
our fans to hear it and we can’t wait to play it to them live,” says drummer
Harry Judd.
When asked if they were nervous about the new material Judd
replied:
“Are we nervous? Not at all. These songs are by far the best we’ve
ever done. We’ve never been happier.”
Singer and guitarist Tom Fletcher
claims there were no hard feelings between the band and their old
management.
“We’ve had a great career up to here, but we wanted complete
control of the creative side of McFly,” says Fletcher.
The new single “One
for the Radio ” will be released 14th July.
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